Community Activator Coach – Level 2

Community Activator Coach Apprenticeship

The Community Activator Coach is a 9 – 18 month programme designed to equip individuals to lead and coach fun, inclusive, and engaging activities that inspire people of all ages to embrace and maintain a physically active lifestyle. This apprenticeship develops the skills needed to work in a variety of settings, particularly with inactive groups in diverse communities.

Typical job roles include instructor, activator, sports coach, activity leader, community worker, and outreach officer.

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About the Role

Community Activator Coaches promote physical activity and deliver tailored sessions to meet the needs of individuals and communities. They work with youth workers, community organisations, health professionals, and local authorities to make communities healthier, safer, and more active.

Apprentices will gain experience in adapting their approach to different audiences, including inactive teenagers, families, older adults, and marginalised groups.

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A group of Level 2 Apprentices stand in a group on a ski slope with snowboards next to them.

Skills Development

Channel Training offers an essential and developmental skills package for all apprentices, tied to the core content of the standard.

We offer a practical skills package for all learners in addition to the apprenticeship. These extra qualifications which include National Governing Body (NGB) awards help to develop careers and improve the competency of apprentices.


Community Activator Coach Programme Curriculum

The Community Activator Coach apprenticeship programme curriculum covers:

Planning and Delivering Sessions

Design and lead inclusive, engaging activities that meet customer needs, encourage long-term participation, and respond to feedback.

Community
Engagement

Work collaboratively with sports clubs, youth workers, and community organisations to deliver neighbourhood events and encourage volunteering.

Behaviour Change Techniques

Use motivational strategies to inspire participation and help individuals overcome barriers to physical activity.

Customer Welfare

Promote safety, manage group dynamics, and support mental and physical wellbeing.

Monitoring and Evaluation

Use technology and record-keeping tools to track progress, evaluate outcomes, and report findings.

Digital Engagement

 Utilise social media and other technology to deliver targeted messages and engage specific groups effectively.

An instructor explaining the walking route to a group of Apprentices taking part in Lowland Leader training.

Hand-On Experience

Learners will gain hands-on experience in…

  • Leading inclusive activity sessions
  • Building rapport with participants and understanding their motivation
  • Supporting families and communities to adopt active lifestyles
  • Collaborating with local organisations to maximise community impact
  • Promoting activities through social media and tailored communication strategies

Additional Qualifications

Additional qualifications as part of the programme include…

  • Channel Training Paddlesport Personal Skills Training
  • Channel Training Bushcraft Personal Skills
  • Channel Training Dinghy Instructor Pre-Entry Skills Development
  • Channel Training Walking and Navigation Skills
  • ITC First Level 3 Outdoor First Aid
  • British Canoeing Paddlesport Safety and Rescue Course – PSRC
Two young women are standing on a ski slope while the Apprentice instructs the snowboarding session.

Need More Information?

For full details of the apprenticeship standard, visit the Institute for Apprenticeships website.

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