Jim Whittaker

Managing Director


Growing up on a diet of Peak District gritstone and rain showed me from a very early age that people are the best versions of themselves when they are outdoors.”

Jim is the Founder and Managing Director of Channel Group. Driven by an absolute belief in the value of outdoor learning and the people who deliver it, he has dedicated his career to workforce development in the sector. Jim is well known throughout the outdoor industry and is involved in projects across the sector. He was Chair for the Association of Heads of Outdoor Education Centres 2019-2022 and is a Trustee for the Institute for Outdoor Learning. He is also a keen sailor, professional Yachtmaster and RNLI Senior Helm and LTC at Minehead Lifeboat Station.


Connect with Jim here.